Founder & CEO

Dr. Victoria
Dooley, MD

Board-certified family physician. Practice owner. Published health writer and TV medical expert. Breast cancer survivor. The doctor who spent nearly two decades listening to her patients' skincare concerns, concerns the prestige skincare industry had overlooked, then built the brand they deserved.

Dr. Victoria Dooley, MD, seated in a lavender dress with lace sleeves against a champagne satin backdrop Physician · Founder · Advocate
Board-Certified Family Medicine Nearly Two Decades in Medicine President, Northville-Novi Family Medicine TV Medical Expert
Dr. Victoria Dooley smiling in an ivory blouse and lavender trousers, seated on a bouclé stool

Why Skinfirmations™ Exists

First she saw it in her patients.
Then she lived it herself.

For nearly twenty years in family medicine, Dr. Victoria watched patients with melanin-rich skin have their concerns minimized: inflammation unaddressed, barrier disruption overlooked, discoloration dismissed as cosmetic when it was the predictable outcome of untreated irritation.

Then it became personal. After surviving breast cancer, radiation changed her skin barrier. A lifelong fragrance sensitivity she had reported for years, and had been dismissed over, turned out to be exactly what her body had been signaling all along.

The Formulation Philosophy

Trained in medicine.
Built from observation.

Skinfirmations™ sits at the intersection of clinical training and clinical observation. Melanin-rich skin isn't a checkbox in our development process. It's the design population, from the first formulation decision to the last.

"I created the daily barrier care I always wished I could recommend to my patients."

Press & Media

A trusted voice in American health media.

Dr. Victoria has spent over a decade translating medicine for the public, in print and on television, with a focus on prevention and the health of communities the system overlooks.

In Print

The New York Times, HuffPost & KevinMD

Published editorials on medicine and public health, including her New York Times op-ed "Are You Really Allergic to Antibiotics?"

On Air

FOX 2 Detroit & WXYZ

Recurring on-air medical expert, including this FOX 2 segment on stroke prevention and the disproportionate risks Black women face.

In Public Health

Health equity advocate

Nationally recognized for her work addressing racial health disparities. Board member of We Are Somebody.

Founder Credentials

Built like a founder. Trained like a physician.

Medicine

Board-certified family physician, nearly two decades in practice

Entrepreneurship

Founder & President of an independent medical practice

Recognition

Get Nearshored Grant winner, Q1 2026

The Framework

Creator of the MelanoCascade™ framework and CascadeShield™ education platform

Follow the journey @SkinfirmationsMD, including the TikTok barrier demo her community can't stop sharing.

Beyond inclusive. Intentional.

A brand built by a physician who has been the patient too.

Join Her

Follow the build.
Be part of the launch.

Founder updates direct from Dr. Victoria, early access to PLUMP, and beta tester consideration. This is the ground floor, and you're invited.

No spam. Ever. Just the good stuff.

✦  You're on the list. Welcome to Skinfirmations™.

Early access pricing Formulation updates Beta tester consideration